Why PPC ?
Pretty simple – PPC means high ROI.
PPC is one of the most profitable advertising and marketing channels. This view is shared by most online marketers, who in 2007, according to Marketing Sherpa, ranked PPC and email marketing as the two channels with the highest ROI.
SEO takes time to build and see results from while PPC gets immediate traffic and can help generate significant sales within weeks or several days.Both have pros and cons but combined together they can bring significant ROI to the table.
What is pay per click Advertising?
On its face, pay per click marketing, or PPC, is pretty simple: Search engines and services, such as Google, Bing or Yahoo, provide listings on a per-bid basis. This is in addition to their ‘natural’ search results, which are still powered by a combination of keywords found on your site, link popularity and other formulas.
These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results.
If someone clicks on your PPC ad , they arrive at your web site. You are charged the amount you bid. So, if you bid $.10 per click on ‘San Diego dentist’, and that’s the highest bid, you’ll probably show up first in line. If 10 people click on your PPC listing, then the search engine or PPC service will charge you $1.00.
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